So she launched Nykaa with her banker husband Sanjay Nayar.Nykaa has managed to raise 25 million dollars so far from 7 different investors in 4 rounds.In the third round of funding the company was able to raise 820 million rupees from Harsh MariwalaThe company has an Inventory-based model that has helped the brand to gain its name in the fashion and cosmetics industry. Business Model of Nykaa. The products are 100 percent genuine and authentic, sourced directly from the brands. We would have to pay the actual price for the same products if bought from a retail store.
As we know, Nykaa offers high-end makeup and Wellness brands on its website for exciting discounts and complimentary gifts. Nykaa’s business had raised $9.5 million from TVS Capital in 2015.It was followed by raising Rs 82 crore from Sunil Munjal and the Mariwala family last year.TPG Growth and Light House Funds are the recent investors.The first order ever placed on Nykaa was on October 24, 2012, on the auspicious occasion of Dussehra.1.
With her 20+ years of experience in the retail industry, she has developed a reputation for being a strategist and an astute business planner and has been instrumental in taking the Nykaa’s private label to new heights by introducing new product lines and increasing distribution. For android users playstore and for Apple users appstore are two places for this App. This helps in getting high commission over the products.The brands give discounts that do not reduce their commission.Fast deliveries are an advantage as women rather than going to offline stores prefer online.
The commission Nykaa receives from luxury brands was their initial source of income. In March 2016, Nykaa introduced private labeled products in the bath and body care category. Their monthly traffic on the website is about 17 million.The rest have to be attracted through online advertising and social media marketing.“Our average ticket size is high, and we have four items in a cart on an average.”, Falguni says.Recently Janhvi Kapoor became the first brand ambassador of Nykaa business under Nykaa cosmetics.It was done to attract a young audience towards their products.Janhvi appears in print, digital and electronic advertisements.She also plays an active role in social media campaigns through her Instagram handle.Purple is an online store which sells cosmetics, fragrances, skin and hair care products.
Nykaa Business Model(Analysis): Nykaa is one of the rare companies which follow an Inventory based E-commerce model. Nykaa has generated INR 220 crores as its revenue for the year 2015-16 with more than 95% repeated customers. Let’s Start – NYKAA Business Model Today We will discuss NYKAA Business Model. 21. Maybelline – The Colossal Kajal is the top-selling product on Nykaa.Nykaa supports the Nanhi Kali Foundation as part of Corporate Social Responsibility. She worked for Kotak Mahindra Capital Co. for 18 years.When she left in 2012, she was the managing director and head of its institutional equities business but she wanted to be an entrepreneur.After leaving her job from Kotak Mahindra Capital Co. Falguni as looking for business opportunity in India and she noticed a huge gap in the beauty products markets in India. Since its inception in 2012, within 4 years, the company has grown vastly.
She noticed that the demand was on the top but there were very few places to get the genuine beauty products. I have heard from many people that cosmetic products have a high margin. Nykaa has raised a total of $107.9 M in the funding of over 8 rounds. The company is also eyeing for an initial public offering in 2020.Nykaa is receiving 15,000 orders a day, mostly from consumers between the ages of 22 and 35.Nykaa depends on content marketing for their marketing strategy. .Nykaa ships in the entire country to almost every zip code.They use the services of leading courier companies like E-com Express, Delivery, etc.Today, Nykaa sells more than 35,000 products from 650 brands.The products of Nykaa include both international and Indian, luxury and mass.They are constantly adding new labels to its stock.The woman behind Business Model of Nykaa- Falguni NayarShe led a revolution in the market of beauty and wellness products.Falguni Nayar is a graduate of the Indian Institute of Ahmedabad.She took a job as a management consultant after completing her degree MBA in Finance.Her husband whom she met at business school, took a job in finance.Nykaa a private company was founded by Falguni Nayar in 2012.After Falguni left Kotak Mahindra, she started seeking opportunities to become an entrepreneur.Falguni Nayar got the idea of starting Nykaa when she once walked into a Sephora store.She was amazed by the variety of brands available at the store.The sales associates showed her the best way to use them.They recommended her best beauty products without any bias.She felt that there is a dearth of multi-brand chains in India in beauty and wellness.At the age of 50, Nayar gave up her stellar career at Kotak Mahindra and turned into an entrepreneur.Nihir Parikh – Chief Business Officer for the E-commerce BusinessNykaa is one of the rare companies which follow an Inventory based E-commerce model.The company stores the stock of goods purchased directly from manufacturers.Nykaa’s business has warehouses in New Delhi, Mumbai and Bangalore.The responsibility of any damage lies with the company.They achieved their breakeven after 5 years of operations.Initially, the cost to acquire a customer was Rs. Nykaa is based on a great customer connect, a prudent business model Thanking the jury and the Economic Times for the award, Nayar spoke about the 5-year journey at Nykaa … The products are 100 percent genuine and authentic, sourced directly from the brands. Nykaa Business Model: The company has an Inventory-based model that has helped the brand to gain its name in the fashion and cosmetics industry.
L’Oreal Paris Color Riche Intense Lipstick (Burning Rose)2. The latest funding was raised on April 1, 2019, in a Series E round.
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